Accelerating Speed-to-Market with Fractional Product Strategy Services

Mind the Gap Services (MTGS) specializes in creating tailored product strategies that accelerates speed-to-market and aligns with business objectives. Our approach drives collaboration, alignment and the triangulation of product strategy, marketing strategy and sales operations to effectively drive go-to-market launches, product adoption, market expansion, and establish competitive dominance. 

As operators with deep domain expertise, we bring extensive understanding of the challenges faced by VC and PE portfolio companies, startup founders, and women-led companies across SaaS, ecommerce, mobile and hardware within multiple verticals, including: Healthtech, retail, energy and climate, biotechnology, food and beverage, wellness, and nutrition.

Strategic Foundations of Fractional Product Strategy

Our approach at Mind the Gap Services begins with an assessment of your current product workflow. We analyze your objectives, key performance indicators (KPIs), assets (like existing roadmaps, timelines, epics and user stories), and tools. This analysis sets the stage for all subsequent product strategy recommendations and enhancements, ensuring they are data-driven and targeted to the business and customers’ needs.

Comprehensive Product Assessment of Objectives, KPIs, and Assets

Product Strategic Components

While the exact strategic components we leverage are determined by your business’ needs, they may include: 

  • Roadmap

  • Ideal Customer Profiles

  • Customer Personas and Journeys 

  • Product Go-to-Market Plan

  • Beta Programs

  • Customer/user feedback programs

  • Competitive and Market Assessments 

  • Process and Technology Tools

  • Product-Market Fit

  • Risk Assessment and Management 

  • Resource Allocation and Organizational Design

  • Vendor and Agency Management

  • Comprehensive Reporting and Stakeholder Alignment

Creating a Cohesive Product Playbook

Mind the Gap Services creates a product launch playbook composed from the  strategic components (noted above) that is customized to your company’s goals and culture. The playbook is a consolidated reference asset that acts as a strategic source of truth as your company scales and achieves its milestones.

The playbook includes the strategic plan, a roadmap mapped to launch cadence and go-to-market actions, essential tactics, and methodologies necessary for introducing your products/services to existing and new markets; it also accounts for cross-collaborations with marketing and sales operations.

The Mind the Gap Services Difference

As operators and deep domain experts, we are uniquely positioned to provide strategic and tactical perspectives to startups who experience growth challenges and milestones across several key industries and verticals: SaaS, healthtech, direct-to-consumer brands, and sustainability. Our approach comes from working across multiple verticals at companies of all sizes. 

We partner with you at your specific inflection points to help you grow and scale your business. Our marketing solutions are specifically designed to meet your business's unique challenges and opportunities