Elevating Business Growth with Fractional Chief Marketing Officer and Marketing Strategy Services

Mind the Gap Services specializes in fractional marketing solutions that triangulates marketing strategy, sales operations and product strategy designed to propel business growth and meet the demands of industries across SaaS, ecommerce, mobile and hardware within multiple verticals, including: healthtech, retail, energy and climate, biotechnology, food and beverage, wellness, and nutrition.

Through a deep understanding of the challenges faced by VC and PE portfolio companies, startup founders, and women-led companies, we offer tailored marketing strategies that accelerate your company’s objectives. 

Strategic Foundations of Fractional Marketing

Comprehensive Marketing Assessment of Objectives, KPIs, and Assets

Our approach at Mind the Gap Services begins with an assessment of your current marketing workflow. We analyze your objectives, key performance indicators (KPIs), and assets. This analysis sets the stage for all subsequent marketing strategies and enhancements, ensuring they are data-driven and targeted to the business needs.

Marketing Strategic Components

While the exact strategic components we leverage are determined by your business’ needs, they may include: 

  • Product-Market Fit

  • Ideal customer profiles (ICP)

  • Resource Allocation and Organizational Design

  • Vendor and Agency Management

  • Omni-channel marketing

  • Process and Technology Tools

  • Risk Assessment and Management 

  • Comprehensive Reporting and Stakeholder Alignment

  • Competitive Analysis

Creating a Cohesive Marketing Playbook

Mind the Gap Services creates a a marketing playbook comprised of the  strategic components (noted above) that is customized to your company’s goals and culture. This consolidated reference acts as a strategic source of truth as your company scales and achieves its milestones.

The playbook includes essential tactics, channels, and methodologies necessary for engaging your target market, and it also accounts for cross-collaborations with Sales Operations and Product.

The Mind the Gap Services Difference

As operators and deep domain experts, we are uniquely positioned to provide strategic and tactical perspectives to startups who experience growth challenges and milestones across several key industries and verticals: SaaS, healthtech, direct-to-consumer brands, and sustainability. Our approach comes from working across multiple verticals at companies of all sizes. 

We partner with you at your specific inflection points to help you grow and scale your business. Our marketing solutions are specifically designed to meet your business's unique challenges and opportunities.